{"id":456,"date":"2026-01-15T10:22:57","date_gmt":"2026-01-15T09:22:57","guid":{"rendered":"https:\/\/blogg.lnu.se\/adecolonialview\/?p=456"},"modified":"2026-01-15T10:23:00","modified_gmt":"2026-01-15T09:23:00","slug":"a-visit-to-the-gothenburg-book-fair-celebrity-cultural-capital-and-the-power-to-speak-back","status":"publish","type":"post","link":"https:\/\/blogg.lnu.se\/adecolonialview\/blog\/blogg\/a-visit-to-the-gothenburg-book-fair-celebrity-cultural-capital-and-the-power-to-speak-back\/","title":{"rendered":"A visit to the Gothenburg Book Fair\u00a0&#8211; celebrity cultural capital and the power to speak back"},"content":{"rendered":"\n<p>By: Serena Fedeli <\/p>\n\n\n\n<p>Disclaimer: this post is intended as a recollection of&nbsp;personal experiences&nbsp;following a university seminar and two interviews which I attended. I will relate them along with some excerpts which I have noted down by hand, and which therefore should be taken&nbsp;for what they are:&nbsp;loose quotations. In what follows, you will see authors, discussions and even scholarship through my eyes.&nbsp;<\/p>\n\n\n\n<p>A few weeks ago,&nbsp;I attended the annual Gothenburg book fair, an event which&nbsp;gathered&nbsp;almost 100\u202f000 visitors this year. I was interested&nbsp;in particular in&nbsp;listening&nbsp;to&nbsp;two interviews with two Nigerian authors, which I&nbsp;wished to&nbsp;observe&nbsp;and compare. The idea came from a discussion from a seminar that I attended recently, in which the guest lecturer, dr.&nbsp;Doseline&nbsp;Kiguru, discussed African celebrity writers and canon formation, as well as the idea of \u2018poverty\/trauma-porn\u2019.&nbsp;According to my understanding of&nbsp;Kiguru\u2019s&nbsp;arguments, there is in fact a connection between contemporary African fields of literary production, canon formation and capital circulation&nbsp;which should not be overlooked.&nbsp;In short,&nbsp;Kiguru\u2019s&nbsp;analysis, building on&nbsp;Bourdieusian&nbsp;notions of cultural capital, places the literary text within a framework of production, to bring forth the interlocking mechanisms that exist between cultural\/literary capital value and circulation, and canon formation (see&nbsp;Kiguru&nbsp;2016 for more on this topic). A common denominator between the two texts read to prepare for the seminar was the figure of the celebrity African writer, often a winner of prestigious literary prizes, who embodies in their public persona the accruement of social and cultural value, and therefore power, in&nbsp;Bourdieusian&nbsp;terms (see&nbsp;Kiguru, 2022 for the figure of the celebrity writer). Moreover, during the seminar, we had the chance to&nbsp;observe&nbsp;the features of the short stories which, throughout the years, won the Caine Prize for African Writing, finding a blatant similarity amongst them all: the common topic of poverty,&nbsp;trauma&nbsp;and sufferance. With these in mind, I headed to the Gothenburg book fair, to listen to two award-winner Nigerian writers&nbsp;\u2014Chigozie Obioma and&nbsp;Chimamanda Adichie\u2014&nbsp;and&nbsp;observe&nbsp;if and how their \u2018celebrity power\u2019,&nbsp;so to speak, played out in the interviews. The experience did not disappoint.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"1335\" src=\"https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-1.jpg\" alt=\"\" class=\"wp-image-480\" style=\"width:460px;height:auto\" srcset=\"https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-1.jpg 1002w, https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-1-225x300.jpg 225w, https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-1-769x1024.jpg 769w, https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-1-768x1023.jpg 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<p><em>Figure&nbsp;<\/em><em>1<\/em><em>: The large crowd at the Gothenburg Book Fair 2025<\/em>&nbsp;<\/p>\n\n\n\n<p>The first interview I attended was&nbsp;with&nbsp;Chigozie Obioma, about\u2014 supposedly\u2014 his latest novel&nbsp;<em>The Road to the Country<\/em>, which, admittedly, I am yet to read (I will!). I hope Obioma will not get offended if I&nbsp;state&nbsp;that he is&nbsp;not quite the&nbsp;same celebrity as Chimamanda Adichie, though her popularity is&nbsp;truly hard&nbsp;to beat,&nbsp;but&nbsp;more on that later. Even though his words&nbsp;might&nbsp;not&nbsp;have&nbsp;been associated with fashion shows and Hollywood stars&nbsp;like Adichie\u2019s, Obioma is still a&nbsp;well-established writer, with a bunch of prestigious achievements under his belt.&nbsp;In 2015 alone he was named one of the \u2018100 global thinkers\u2019 by Foreign Policy&nbsp;magazine and&nbsp;called \u2018the heir to Chinua Achebe\u2019 by The New York Times, which is, arguably,&nbsp;quite&nbsp;impressive.&nbsp;Moreover, he served as a judge for the Booker Prize, and he is&nbsp;a&nbsp;distinguished professor of English at the university of Georgia, which, to me, means that he knows a thing or two. Nonetheless, the Gothenburg book fair did not consider that he would gather such a crowd, and in fact the interview took place in a rather small room.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"605\" src=\"https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/image-1.png\" alt=\"\" class=\"wp-image-458\" srcset=\"https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/image-1.png 453w, https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/image-1-225x300.png 225w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure>\n\n\n\n<p><em>Figure&nbsp;<\/em><em>2<\/em><em>: Chigozie Obioma<\/em>&nbsp;<\/p>\n\n\n\n<p>Interestingly, the interviewer (a journalist) set the tone for the whole conversation right from the first moment, contextualising the novel in the period of the Biafra war. A large chunk of the time was&nbsp;subsequently&nbsp;dedicated to asking the author about the formation of the Nigerian nation state, colonialism, and the arrival of the British. Despite this speedy lesson on colonial history, the&nbsp;interviewer&nbsp;at this point said again: \u201cThough, really, the war is the centrepiece of the novel\u201d.&nbsp;Obioma explained then that&nbsp;he believed some of the best stories to be those that deal with \u201ca rebel without a cause, fighting against his own convictions\u201d, and proceeded to illustrate what he saw as the most interesting features of his novel: the inner development of the main character, the deep bond he formed with the other soldiers, \u201cthe genuine attention and love for others\u201d, \u201cwar as a refining tool for human identity\u201d\u2026 in other words, showing that war is&nbsp;<em>not&nbsp;<\/em>to be monumentalised, and that such a tendency is part of a larger \u201cEnlightenment project\u201d. Yet, monumentalising is precisely what I understood&nbsp;the&nbsp;interviewer&nbsp;to be aiming at.&nbsp;At this point in fact, an interesting back-and-forth dynamic surfaced between interviewer and interviewed. On the one hand, the journalist who&nbsp;time and time again&nbsp;went back to real-life issues&nbsp;of war and trauma, such as the author\u2019s research on the Biafra war, his meetings with veterans: \u201chow much of it is based on real events?\u201d.&nbsp;On the other, Obioma&nbsp;talking about African literature, the importance of the mystical in today\u2019s life, and his attempt to \u201coffer the metaphysical to open up questions in the reader\u2019s mind\u201d,&nbsp;insisting that veterans do not really&nbsp;talk&nbsp;much about the war.&nbsp;This exchange, which in the end was centred&nbsp;around real-life war,&nbsp;resulted&nbsp;in&nbsp;the author exclaiming:&nbsp;\u201cI know you are all very pragmatic and rational, this is Sweden after all!\u201d.&nbsp;Ok, I said to myself,&nbsp;should I take this as frustration? Nevertheless, this talk was all about the \u2018trauma-porn\u2019 we discussed with&nbsp;Kiguru, and I wondered if that could be&nbsp;due to the fact that&nbsp;the author did not embody enough power in his celebrity personhood to simply speak about whatever&nbsp;he wanted: cosmology, mysticism, identity, solidarity\u2026cool stuff!&nbsp;Instead, he ended up feeding his Swedish audience a generous&nbsp;portion&nbsp;of&nbsp;trauma and sufferance so dear to the sympathetic Western reader.&nbsp;Admittedly, I was&nbsp;a bit&nbsp;frustrated by the predictable outcome,&nbsp;somewhat ashamed&nbsp;to embody the stereotypical Western reader myself&nbsp;and still&nbsp;rather curious&nbsp;to hear what the author could have said about his writing, if only he had been given the opportunity.&nbsp;Let\u2019s&nbsp;move on.&nbsp;<\/p>\n\n\n\n<p>Next on my program was nothing less than celebrity-superstar writer Chimamanda Adichie.&nbsp;The Gothenburg book fair had organised her seminar in the biggest&nbsp;room they had, which holds 500 people. To give you an idea, after queuing for 45 minutes I got nervous that I would not manage to get in!&nbsp;If you are not familiar with Adichie (aren\u2019t you though?!), she is exceptionally famous, she won more prizes than I can list here, she spoke with Michelle Obama,&nbsp;Kamala Harris,&nbsp;Robert De Niro among many others, she collaborated with Beyonc\u00e9,&nbsp;Dua Lipa&nbsp;and the Met Gala designers, her Ted Talk words were printed on Dior\u2019s clothes&nbsp;\u2026in short,&nbsp;celebrity&nbsp;capital through the roof.&nbsp;I must admit, I&nbsp;was&nbsp;not immune to her&nbsp;charm,&nbsp;this became clear to me right away.&nbsp;I even forgave her&nbsp;for arriving&nbsp;almost 40 minutes late, in true celebrity style.&nbsp;I liked&nbsp;her right away, when she said&nbsp;that the first thing she thinks about when she finds out that she has won an award, is what she is going to wear; this small detail, I thought, served the purpose of instantly connecting her to her audience: she is one of us in some ways, but with an added wow-factor that makes her different from us\u2026she has a stylist, after all!&nbsp;&nbsp;<\/p>\n\n\n\n<p>This talk&nbsp;was&nbsp;surprising. Adichie received the 2025 Mermaid&nbsp;Award,&nbsp;and&nbsp;was interviewed during the ceremony by author Agri&nbsp;Isma\u00efl. The dynamic between the two was&nbsp;very different&nbsp;than in Obioma\u2019s interview, not because of the interviewer, I would say, but because Adichie stirred the conversation from the beginning. In fact,&nbsp;Isma\u00efl&nbsp;started by talking of Adichie\u2019s supposed postcolonial identity, but she replied that she is \u201cnot nostalgic of pre-colonial West Africa\u201d, and when asked about her intention to move from a postcolonial to a post-postcolonial narrative she asserted that the African writer always&nbsp;gets&nbsp;asked about postcolonialism, but she wants to talk about those same \u201cuniversal feelings that drive Western classics\u201d, insisting that formerly colonized people do not think of themselves as postcolonial subjects all the time and \u2014drum roll\u2014 that people read novels from the global south as anthropology, while literature is universally human; therefore, she does not want \u201cto see her characters framed as representatives of Nigeria\u2019s postcolonial identity\u201d. At this point,&nbsp;Isma\u00efl&nbsp;was&nbsp;literally forced&nbsp;to change the trajectory of his interview (which he did, with a few bumps,&nbsp;rather well).&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"557\" src=\"https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/image-2.png\" alt=\"\" class=\"wp-image-459\" style=\"width:423px;height:auto\" srcset=\"https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/image-2.png 418w, https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/image-2-225x300.png 225w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/figure>\n\n\n\n<p><em>Figure&nbsp;<\/em><em>3<\/em><em>: Chimamanda Adichie receiving the Mermaid Award<\/em>&nbsp;<\/p>\n\n\n\n<p>It&nbsp;was&nbsp;really clear&nbsp;to me as a spectator that Adichie from this point on stirred&nbsp;the conversation towards what she wanted&nbsp;to talk about: the evolution of her characters, her relationship to them and how&nbsp;this&nbsp;relationship&nbsp;registers&nbsp;in the narrative\u2019s form in terms of&nbsp;first- or third-person&nbsp;narration, for example.&nbsp;Nonetheless, the speaker tried&nbsp;again to discuss some more \u2018postcolonialism\u2019 and brought&nbsp;up literary historian and critic Franco Moretti and the idea of the novel as the prime cultural artifact of the European Bourgeoisie. He asked: \u201cdoesn\u2019t the form itself force you to conform to something that doesn\u2019t really represent non-Western realities?\u201d.&nbsp;To which Adichie replied that \u201cthe novel has become African because Africans have written&nbsp;it\u201d and reiterated, once again, that belonging to a formerly colonized country should not define everything that the African writer does, including when it comes to the use of the English language: \u201cIgbo is mine and English is also mine. Can we just move on?!\u201d.&nbsp;Towards the end&nbsp;of the interview,&nbsp;the conversation&nbsp;acquired&nbsp;a&nbsp;somewhat political&nbsp;tone, as&nbsp;Isma\u00efl&nbsp;asked Adichie for some advice to those in the U.S, \u201cliving their first dictatorship\u201d.&nbsp;According to Adichie, who has herself been living in the U.S for decades, people in America should remember that their country has a long history of imposing dictatorships to others, so they should \u201csuck it up\u201d.&nbsp;The end, long applause. Wow, I was&nbsp;truly&nbsp;mesmerized&nbsp;not only by her words, but also by&nbsp;her wittiness and audacity, her presence and power.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"1359\" src=\"https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-3-jpg.jpg\" alt=\"\" class=\"wp-image-481\" style=\"width:421px;height:auto\" srcset=\"https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-3-jpg.jpg 1020w, https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-3-jpg-225x300.jpg 225w, https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-3-jpg-769x1024.jpg 769w, https:\/\/blogg.lnu.se\/adecolonialview\/wp-content\/blogs.dir\/231\/files\/sites\/231\/2026\/01\/Picture-3-jpg-768x1023.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p><em>Figure&nbsp;<\/em><em>4<\/em><em>: Chimamanda Adichie signing my copy of her latest book<\/em>&nbsp;<\/p>\n\n\n\n<p>To sum up my considerations of this experience then, I think that not only do&nbsp;we,&nbsp;Western readers,&nbsp;still&nbsp;seem to&nbsp;have a very soft spot for \u2018poverty-porn\u2019, a need to feel sympathetic towards the so-called Global South, even when it comes to fictional representations of it; that this, in simple words, is still what sells.&nbsp;But also, I got to observe the very evident connection between celebrity status and \u2018power\u2019, and how the writer who has been canonized through recognitions and international literary awards, accrues enough symbolic and economic power that can be used to support and\/oroppose&nbsp;other&nbsp;matters and causes which&nbsp;depart from the literary industry and expand to larger cultural, social and political issues.&nbsp;Essentially, the&nbsp;subaltern can&nbsp;speak,&nbsp;in Spivak\u2019s words, but only when she is a superstar.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Further readings<\/strong>&nbsp;<\/p>\n\n\n\n<p>Kiguru,&nbsp;Doseline.&nbsp;2016.&nbsp;\u201cLiterary Prizes, Writers\u2019&nbsp;Organisations&nbsp;and Canon Formation in Africa\u201d,&nbsp;African Studies 75:2, pp. 202\u2013214.&nbsp;<\/p>\n\n\n\n<p>Kiguru,&nbsp;Doseline. 2022.&nbsp;\u201cContemporary African literature and celebrity capital\u201d,&nbsp;in African Literatures as World Literature, edited by: Alexander Fyfe &amp; Krishnan Madhu, New York: Bloomsbury Academic,&nbsp;pp. 189\u2013211.&nbsp;<\/p>\n\n\n\n<p>Spivak, Gayatri Chakravorty. 2001. \u201cCan the Subaltern Speak?\u201d In&nbsp;<em>Imperialism,<\/em>&nbsp;edited by Mark Harrison and Peter J. Cain, 171\u2013219. 1st ed. London: Routledge.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Serena Fedeli Disclaimer: this post is intended as a recollection of&nbsp;personal experiences&nbsp;following a university seminar and two interviews which I attended. I will relate them along with some excerpts which I have noted down by hand, and which therefore should be taken&nbsp;for what they are:&nbsp;loose quotations. In what follows, you will see authors, discussions [&hellip;]<\/p>\n","protected":false},"author":19952,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[72416,72415,72437,72436,72398,72414],"class_list":["post-456","post","type-post","status-publish","format-standard","hentry","category-blogg","tag-african-literature","tag-celebrity-cultural-capital","tag-celebrity-writers","tag-chimamanda-adichie","tag-colonial-and-postcolonial-studies","tag-gothenburg-book-fair"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>A visit to the Gothenburg Book Fair\u00a0- celebrity cultural capital and the power to speak back - A Decolonial View<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blogg.lnu.se\/adecolonialview\/blog\/blogg\/a-visit-to-the-gothenburg-book-fair-celebrity-cultural-capital-and-the-power-to-speak-back\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"A visit to the Gothenburg Book Fair\u00a0- celebrity cultural capital and the power to speak back - A Decolonial View\" \/>\r\n<meta property=\"og:description\" content=\"By: Serena Fedeli Disclaimer: this post is intended as a recollection of&nbsp;personal experiences&nbsp;following a university seminar and two interviews which I attended. 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