China Research

A discussion forum on emerging markets, mainly China – from a macro, micro, institutional and corporate angle.

The Beijing Consensus, the Delhi Discord and other Myths

March 7, 2012

I’d like to make a few observations about China and India, both of which are viewed with awe by much of the world, particularly following their near-immunity to the 2008/09 financial crisis, when both countries’ soaring growth continued, in marked contrast to the rest of the world which went into long, drawn-out recessions. What policy lessons one draws from these countries’ experiences, around the crisis and longer term, are critical to the success of other countries’ development. Though China and India are both relatively low income countries, China now has a per capita income that is more than twice as large as India’s, following a decade of double-digit economic growth, while India itself is doubling every decade. So while their incomes and productivity levels lag considerably behind the most advanced economies, they are advancing rapidly and now contribute nearly a third of global growth.

Some observers have taken China’s development experience as evidence that a state-dominated growth model can be effective and even should be emulated in more advanced countries (World Bank Growth Commission, 2009). This viewpoint has been dubbed by some as the Beijing Consensus (Yao, 2010), which could serve as a counterpoint to the often-parodied Washington Consensus of rapid market liberalisation. Yet this characterisation of China’s `other way’ represents a deep misconception about the factors which drove growth in China following its post-1978 reforms. In fact, the gradual emergence of a private sector, in its various guises, was the overwhelming driver of reform, and this was enabled by a decentralisation of governance, and a slow withdrawal of the state (Dougherty et al., 2007; Huang, 2008). At the same time, this process has been enabled by a rise in education quality and human capital accumulation that has strongly supported growth.

Consequent with China’s development experience is India’s more messy development process, where changes in policies are debated at length, and scandals are the subject of discussion for years. This viewpoint is often characterised — implicitly — as a kind of Delhi Discord, the product of extensive debate and slow deliberation in a federal country with a lively democracy. What is under-appreciated here is that the long debate and slow deliberation are the result of basic rule of law and strong institutions that are relatively responsive to public opinion and monitored by a diligent (if activist) and independent Supreme Court. Such institutions have enabled the private sector to flourish in domains where regulatory barriers are no longer binding, particularly as the License Raj has been rolled back since the 1980s. However, regulatory restraints and entry barriers still exist in a number of domains — notably labour regulation — which stunt the scaling up of manufacturing (Dougherty, 2009). In addition, a legacy of weak educational provision has been less than supportive of growth.

What lessons can we take from these contrasting development experiences? The risk of a blow-up in the Chinese case cannot be eliminated. Given weak governance institutions, political transitions such as the one taking place at present are highly unstable, and have even spilled over to complicate economic policymaking. For instance, they have made sensible monetary and exchange rate policy almost impossible. Moreover, personal whim still plays a pivotal role, at central and local levels, with additional stress from the lack of effective vents for political expression. A major scandal or domestic economic crisis could easily trigger a major social meltdown.

In contrast, India’s more institutionalised economic policy making environment provides outlets for crisis-management that Chinese policy makers can only envy. While India’s more deliberatory system may have held back or slowed certain reforms, it has provided a more balanced foundation for growth, which the country is only now beginning to enjoy. Even with recent corruption scandals — large as they may seem — India enjoys a system of de jure and de facto anti-corruption institutions that are more effective than would be expected given its current stage of development.

 

 

 

 

 

Sean Dougherty
Senior Economist, Head of Latin America Member Unit, OECD Economics Department

 

© Sean Dougherty 2012. The author is an official at the OECD. The above remarks are purely personal.

Back to Start Page

High Product Quality – a Major Challenge and Opportunity for China

Swedish Quality has for many years been a strong and internationally well-known concept. Sweden is also recognized as one of the most innovative nations in the world. This is no coincidence, because there is a clear connection between quality and innovation, a connection that China needs to understand deeper if it is to succeed in its endeavor of becoming an Innovative Nation by 2020.

Quality is nothing new to China. It is enough to look at Chinese antiquities – ceramics, old furniture, old buildings, clothes and other things from the imperial age, and you realize that China was producing goods of the highest quality. However, due to a complex array of reasons China emerged as a nation in 1979 in a desperate need to totally rebuild itself. At this time the country was more concerned with solving immediate problems, rather than solving the problems in a resource efficient way. This circumstance together with the fact that the market economy was poorly developed and competition immature lead to an economy where producing “good enough” products sufficed.

Since the focus has been on solving problems quickly there has been a widespread tendency to avoid the obstacles that you constantly meet when your task is to develop and produce a product of the highest quality. Instead shortcuts are the name of the game or rather ways around the problem that makes the product work – for the moment.

Having quality as the guiding star, on the other hand, does not allow for such short term solutions. The search for excellence forces the innovators and the whole organization to solve all problems encountered. This may be exceedingly painful, but equally rewarding when a solution to a problem has been found. Part of the innovative, problem solving process is to allow for mistakes and failures. As in scientific experiments, failed experiments also teach us something.

China, coming out of a 30 year period of a command economic model is still suffering from many societal and organizational structures from this period that do not encourage experimenting, failures and wide cross functional cooperation. This is further holding back both the development of innovation and the resulting high quality products.

In industry, we see clearly how industries in China not only are governed by one ministry, but often by several governmental bodies, with little internal coordination. The result is a regulatory framework, full of contradictions and with poor enforcement. This is a huge problem, because innovation is often driven by the combination of strict market competition, but also an enlightened, future looking regulatory framework of a country or of a trade union.

There is no lack of innovative brains in China. On the contrary China produces more engineers than any other nation, but they need the right environment and the right guidance to bloom out. Foreign companies setting up R&D centres in China witness that their local employees are as innovative as any employee and are often much more hard-working and dedicated to the task.

We also see impressive indigenous innovation in China in areas such a solar power, pharmaceuticals, online social and business portals, applications for handheld devises etc. Most of these are however, developed for the specific needs of the Chinese domestic market and are still limited seen in the whole context of the Chinese economy.

For China to be a real creator of internationally sellable innovations the whole of society needs to gear up for this challenge. It starts at the top. When Swedish business delegations meet with Chinese top leaders we are often commanded for our high quality and innovative products and solutions, but we are also told that we are too expensive to succeed in China. This can of course be a conceited strategy to encourage more foreign investments in China, but it could also be an alarming lack of understanding of the difference between the investment cost and the life cycle benefit of a product or of a solution.

The beautiful thing, which China yet has to realize, is that high quality products and solutions are most often also more economic and more sustainable than cheap low quality alternatives. I often say that developed nations cannot afford cheap products.

If the Chinese leaders insist on directing China in a direction of cheap products, and with an inconsistent regulatory framework, China will not only find itself with a continued high real cost for most things in society, with environmentally unsustainable systems, but also it will find itself without real and valuable innovation.

It all starts with the concept of quality!

 


 

 

 

 

Mats Harborn
Executive Director, Scania China Strategic Centre, Chairman Swedish Chamber of Commerce in China

 

Back to Start Page

Are Tables Turning? The New FDI Pattern of Chinese MNCs

Are Tables Turning? The New FDI Pattern of Chinese MNCs

Foreign direct investment (FDI) by Chinese multinational corporations (MNCs) has been rising steadily during this century. Until 2004, the dominant motive for investing abroad was to seek new markets, which has increasingly been complemented by resource-seeking and asset-seeking investments. A major feature is the massive investments in the emerging markets of Asia, Latin-America, and Africa. The FDI even increased during the Great Global Recession of 2009-2010, in particular the asset-seeking investments, Chinese firms taking advantage of the opportunities to buy underpriced assets. The government flooded the Chinese market with liquidity, produced a massive stimulus and created massive spending on an unprecedented scale, and as a result has papered over some of the problems caused by the recession.

One main driver behind the Government support of the firms’ globalization is to strengthen and develop global competitiveness: going from cost advantages in low and medium-tech industries to differentiation advantages in hi-tech industries. This has helped Chinese firms to challenge the incumbents of global industries. The priorities of Chinese MNCs seem to have changed with first the global recession and later with the Euro crisis. E.g. while the majority of investments in Europe was previously market-seeking, they have now turned into being mainly asset-seeking.

Sweden stands out by being dominated by asset-seeking investments and a few resource-seeking investments, done by a few big Chinese MNCs. The first major investments took place by Huawei and ZTE in telecommunications industry and more recently in car industry by Geely acquiring Volvo Car and the on-going attempts by Youngman and others to acquire SAAB Automobile or parts of it. The major reasons are Sweden’s hi-tech industries, mineral resources, and small domestic market.

The priorities of Chinese MNCs market-seeking investments seem to change towards the emerging markets, especially the BRICS, which have continued to grow. This new development will create an even larger growth of the South-South trade and FDI compared to before, the large resource-seeking investments being complemented by market-seeking investments. Even if the economic climate in the EU and the US improves, the potential for market growth is much less than in the emerging markets. So this new pattern of primarily market-seeking investments in the emerging markets and primarily asset-seeking investments in mature Western markets will most probably continue and become stronger.

This development risks to undermine the competitiveness of the established Western MNCs, firstly, by losing the market shares more recently gained in emerging markets, and secondly, in the long run, by losing global competitiveness through an eroding hi-tech resource base. Moreover, the Chinese MNCs are becoming more competitive by achieving competitive parity and even sustainable competitive advantages through upgrading their resource base.

A first study of whether tables are turning was made by the Linnaeus Baltic Business Research Centre, Linnaeus School of Business and Economics about how Chinese firms gain competitiveness in emerging markets and how it affects Western MNCs. Major investments by two leading Chinese MNCs (Sany and XCMG) in the construction industry were studied in Brazil, where huge investments are done in infrastructure, e.g. for the World Cup and the Olympic games. This industry is highly globalized since many years with a few major dominating global players.

The Chinese MNCs are emerging from a past of inferior products offerings and cost savings, in which quality and customer service were sacrificed for the bottom line. They have learnt how to produce more reliable products and services that customers demand, mainly at home. Firms are beginning to offer full services for their products in Brazil, including financing. They are following their major Western competitors by employing many of the same strategies. They have established the same resources and capabilities configuration in Brazil as in China, which implies that the firms mainly copied the strategy pursued in the home market. So both companies continued the same strategic practices upon entry. They are in the process of developing their competitiveness in Brazil. So far, they have mainly transferred standard technologies and have reached competitive parity.

It is interesting to note that Chinese MNC:s now are developing systemic standard knowledge to achieve temporary competitive advantages, which they had done in the low-price segment. One MNC is on its way to create sustainable competitive advantages through the recently established R&D facility, making it possible to upgrade its technology to advanced level to compete in the high price segment. The establishments in Brazil were facilitated by the many similarities with China both economically and socially. Many emerging economies could therefore be attractive to the Chinese firms because there seems to be little to no adjustments required when entering.

These Chinese firms do not yet compete directly with major global competitors such as Caterpillar, Komatsu and Volvo CE. Thus far they have mainly built their international competitive strength in the low-price segment, while major competitors have relied on their perceived superior technologies, customer service and branding to differentiate themselves from Chinese CE firms, thereby justifying premium prices for their products and services in the high-price segment. Rather it seems that these major firms respond to the Chinese threat by entering the low price segment to compete head on with the Chinese firms.

Local competitors with low-price brands are acquired to complement the own high-price brand. These acquisitions are used both to expand to new segments in the local emerging market, e.g. China, and to expand to low-price segments in other emerging markets, e.g. Brazil. This strategic move is also a way to tie-up emerging competitors on global markets at home. They now need more resources to defend the home-markets, reducing the resources available for investments in foreign markets, where Western MNCs are well-established. Thus, the tables are possibly starting to turn. But it is too early to say how long time it will take, or whether it will ever happen.

 

Hans Jansson
Professor of International Marketing and Business, Linnaeus University
Editorial board

Back to Start Page