UNESCO

I spent three days in AlUla in Saudi Arabia, on invitation of the Royal Commission for AlUla (RCU) to attend the AlUla World Archaeology Symposium 2024. The Royal Commission is extremely well resourced to shape AlUla’s Future, thanks to the Government of the Royal Family. They paid all costs of the Symposium participants and hired a charter jet to get them there from Ryadh (whereas I was driven 300 km through the nightly desert from Medina).

AlUla (also al-Ula) is an ancient Arabian oasis city with some spectacular archaeological sites from various periods as well as additional attractions. The idea is to develop it as a tourism destination until 2030 – which is the year the Saudi King and Crown-Prince’s “Vision 2030” is aiming at.

Vision 2030, they say, “is a blueprint that is diversifying the economy, empowering citizens, creating a vibrant environment for both local and international investors, and establishing Saudi Arabia as a global leader”. The Vision even incorporates comprehensive reforms in the public sector, the economy, and society.

Like other Gulf States (I saw this even last year in Dubai), bold visions are modernising the region at a fast pace and changes, for example regarding women rights, are already visible. The region is engulfed (!) in future visions of the kind that have become practically forgotten in Western countries dominated by either apocalyptic fears or initiatives to maintain the status quo.

The idea for AlUla, according to the RCU is this: “By safeguarding AlUla’s unique heritage and natural features, we aim to generate economic growth and sustainable development. Our strategies are crafted to not only protect but also enhance AlUla’s environmental and historical integrity, ensuring every initiative aligns with sustainable principles. This thoughtful approach positions AlUla as a model for preservation and progress, where its past informs its future.”

They actually take this very seriously, commission a number of comprehensive archaeological research projects in the area and are doing their best to work sustainably in various ways (obviously less so regarding carbon footprint…).

We are invited for the sake of product development and marketing as AlUla is trying to set itself up as the Place of Heritage for the World (as on the incription above) and the Archaeology capital of the world (as they have it on another occasion). The RCU is ambitious in its aspirations, has much archaeology to study and show to visitors, and they also have come far in many ways already.

The experience we get is certainly very different compared to what we see about Saudi Arabia in our media. I am thinking about the BRICS alliance and their claim to manifest an emerging multipolar world. While the old Western powers are increasingly in political, economical and cultural (?) crises, perhaps even decline, there is a perceptible momentum towards fast future development in the Gulf. Interestingly, they embrace culture and heritage (rather than cut budgets which we have become familiar with in Europe by now). A new world order may indeed be emerging, and in Saudi Arabia we saw it being crafted right now.

Some questions remain for Saudi Arabia to work through more fully, e.g. about the exact role of the local community and the human rights record of the government. But it is impressive nonetheless that they have entered a path for change, not just focussing on the economy but also embracing culture and society.

Heritage Futures in the making! Very interesting to see it happening.