UNESCO

Artist, teacher and curator Pernilla Frid guided a group of university administrators in Kalmar on the 30 March 2023, to talk about the art at Linnaeus University. The guided tour ended at the exhibition Back to the Future in the Knowledge Cube in Kalmar. The basis of the exhibition is the research conducted within the UNESCO Chair on Heritage Futures, and one part of the exhibition is devoted to the picture book WOW! The Future is Calling!

Pernilla showed us her contribution to the exhibition and talked enthusiastically about the characters, If, Wow and Try. She wanted us to understand that parts of these character traits can be found in all of us.

She explained to us that she when she was invited to apply her skills, she was immediately attracted to work in this context and with innovative concepts. The point is to convey the variety and richness in which we can engage with the future. The book behind gives many examples, both in the way the main characters act, representing three different ways of relating to the future, and in the many details, which surround them.

Thank you Pernilla for a lovely afternoon!

The book is available here https://issuu.com/lnu12/docs/wow 

Copyright © 2021. Text & illustrations: Pernilla Frid & Cornelius Holtorf. All rights reserved.

Artist Pernilla Frid at the exhibition Back to the Future in the Knowledge Cube, Kalmar, Sweden.